Like all brands that stood the test of time for centuries, Sauer lived through several wars, political and technical revolutions, depressions, ups and downs, and challenges of all sorts. However, the brand managed to survive it all and maintain a strong image based on both quality, functionality, and innovation.
In our view, those three factors – quality, functionality, and innovation - are essential in building a long-lasting brand. If the company behind a brand loses focus for a moment, it's all over. The people behind Sauer never blinked.